New England Natural Bakers is a premier manufacturer of granola, muesli and trail mixes located on the east coast with national and international distribution. The company was founded in 1977 by John Broucek and has been a mainstay in the Natural Foods industry ever since.

From our humble beginnings starting production in a pizza parlor, to now over 40 employees and 2 locations, we owe our success to our loyal, valued customers and a great group of dedicated employee/owners. Committed to the values of Trust, Integrity, Excellence and Sustainability (T.I.E.S.), New England Natural Bakers became a 100% employee owned company (ESOP) in 2012. In addition to an extensive assortment of bulk products that include both organic and conventional formulations, we offer a popular line of organic pouch granola created with the health of the consumer in mind. With a variety of Gluten Free, protein, and no added sugar offerings, you will find a wholesome, healthy and delicious granola that is just right for you.