Such variety was first selected by GIORGIO LUXARDO with the help of Professor Morettini from the University of Florence. The selection lasted several years and led to a fruit which was particularly suitable for industrial use. Smaller in size and richer in juice, “MARASCA LUXARDO” is now cultivated in modern orchards spread throughout the north-eastern part of Italy, constantly overseen by the Luxardo company. Since the LUXARDO FAMILY controls the entire production process of its specialties from raw material to bottling, new “Marasca Luxardo” orchards have recently been planted to cope with the growing request for Luxardo Maraschino Originale around the world.