Maseca is the leading global brand of corn flour, which has taken the flavor of Mexico to the entire world through the tortilla. Additionaly, Maseca is an important participant in the corn grits market in Europe, Africa and the Middle East.
In 1949 in Cerralvo, Nuevo Leon, we founded the first “nixtamal” corn flour facility in the world. Maseca was the name that Mr. Roberto González Barrera gave to this revolutionary product, which comes from “masa seca” (dry dough), i.e., dehydrated corn flour.
Maseca started to position itself as a synonym for quality, but also as a staple food on Mexicans’ tables.
Maseca is made with selected whole corn and is vital for a good diet, due to its high nutritional content, since Maseca is also fortified with vitamins and minerals.
The tortilla is fundamental to the Mexican diet and thus it has strong cultural and emotional roots. Without losing this bond with the consumer, the Maseca brand has evolved to position the tortilla in the modern world, revaluating it as a healthy and nutritious food.
Maseca has also been present in the United States for more than 40 years and is now the undisputed leading brand in the corn flour industry, in both the industrial and retail channels. It also represents Mexican culture in the United States for the Hispanic consumer.