Our founder Paul Bragg spent his life advocating for healthy living. Founding the early health food stores in America to innovating organic products, he introduced the idea of wellness to the world.

Carrying on his legacy for the past 65 years, Patricia Bragg has grown our specialities and preserved the high standards of Bragg. And now, Patricia has invited longtime friend and Bragg lover Katy Perry along with a few other partners to take us into Bragg’s next chapter and deliver simple health for generations to come.