In 1950, Don Francisco “El Güero” Hill founded Jarritos. He was an accomplished chemist and tinkerer who always left his beakers and journals all over the house, especially the dining room. The original Jarritos flavor was coffee. Yeah, we know, most people like their coffee hot and not carbonated. So our founder gave fruitier fruits a try, and Mandarin was born. Other flavors soon followed, like Tamarind, Lime and Fruit Punch.
Jarritos was born in 1950. By 1960, it was being bottled and sold in 80% of Mexican states—making Jarritos the best-selling, naturally flavored soft drink brand in the country. The name “Jarritos” might mean “goat shoes” in German, but it also means “little jugs” in Español. And whaddya know, traditional fruit-flavored aguas frescas were served in clay jugs to keep them cooler longer.
As Jarritos has grown over the years, we’ve always sourced as much fruit as possible from different Mexican regions. We even have our own mandarin groves at an undisclosed location in Yucatán. Jarritos sodas consumed throughout the world are all produced in Mexico and made with cane sugar. Only real sugar guarantees the authentic Jarritos taste that families have loved for generations.
Many foodies and soda lovers swear there’s a discernible difference between Coke made with sugar and Coke made with high-fructose corn syrup—a truer, less “chemical-y” taste; a realer real thing. (National Museum of American History)