Established in 1984, by the New Jersey Department of Agriculture, the Jersey Fresh logo was designed to inform consumers which fruits and vegetables were grown in the Garden State. So, if you see the logo it guarantees that piece of produce was grown in New Jersey!

Why Jersey Fresh?
1. Locally grown food tastes better
Produce harvested locally and more recently is fresher and has better flavor than produce that travels across the country.

2. Local produce is better for you
Studies show that fresh produce loses nutrients quickly. Locally grown food, purchased soon after harvest, retains its nutrients.

3. Eating local is better for the environment
When your food doesn’t travel long distances, you’re promoting better air quality and reducing pollution.

4. Local food supports local farm families
When you buy local, you support family owned farms and as a result those families can afford to stay on the farm, doing the work they love.

5. Local food preserves open space
Open farming lands will survive only as long as farms are financially viable. When you buy locally grown food, you are doing something proactive about preserving the agricultural landscape.