We don’t pump water and go. We only use 100% spring water. We only bottle excess water our community doesn’t need. We pay fairly for the water we use. JUST is a system that’s out to change everything.
Water is not an unlimited resource. Commercial bottled water brands often follow a “use more, pay less” model which is not sustainable at a time when water is becoming much scarcer in many places.
We created JUST to upend that thinking. Ours is an impact model. When we sought out a source for our water, we didn’t stop at the question, How much is available? We also asked: Is the water source sustainable over time? How do we value the water fairly? What is the impact we’re having on the community through the process, from pump to carton?
And then we found the answers to those questions. Setting a sustainable volume
The Glens Falls watershed is in a relatively small area of 6.2 square miles. Despite its size, approximately three billion gallons of water collects in the watershed annually from snow and rain. The city uses approximately half of that amount. JUST bottles a fraction of what remains.
We pay 6x the water rate
We could have gone into Glens Falls as narrow-eyed negotiators and paid a lot less for the excess water we’re using. But that’s not JUST and we don’t work like that.
By placing a greater value on an abundant natural resource which has been historically undervalued, we provided a new income source for the city which is expected to reach $1 million over the next 3 – 5 years. This income helps maintain the infrastructure and funds repairs to the aging water pipes for everybody – not just us.
Keeping an eye on things…JUST and our friends from the city of Glens Falls connected with Kirby Van Vleet, an experienced hydrogeologist who has monitored the city’s watershed for 30 years. Kirby oversees the water extraction process and monitors the health of the Glens Falls watershed. Kirby doesn’t have far to go to work, he’s been living in the area for years and has an unparalleled understanding of local and state watersheds. As an experienced hydrogeologist, he provides joint oversight of the water extraction process and health of the Glens Falls watershed.
Sustainably sourced from the first drop
JUST is not purified tap water—an inefficient process that actually wastes water and energy.
JUST is flavorful spring water with naturally occurring mineral and pH content. It is pumped from a reliably plentiful source in the United States. Three-billion-gallons-a-year plentiful.