For the past 25 years, Annie’s has been nourishing families with simple, down-to-earth foods that taste great and are easy to love. Our passionate team seeks out the best real ingredients Mother Earth has to offer, harvesting pure, natural flavors to make delicious foods every family can feel good about.
In 1989, Annie Withey co-founded Annie’s Homegrown, Inc. with Andrew Martin with the goal of making a healthy and delicious macaroni and cheese for families. She wanted to show by example that a successful business could also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval,” and she put her own address and phone number on each box to encourage customers to connect with her.
Over twenty-five years after our founding, the values that Annie started with still guide our company every day. We’re a mission-driven business grounded in using natural and organic ingredients to make great-tasting products that consumers love. We source ingredients only from places and people we trust. And we work hard to act as a positive role model for consumers and other businesses.