In 1968, while Bob was managing a JC Penney Auto Center in Redding, California, providence struck when he happened to visit the public library. There, something drew him to John Goffe’s Mill, the story of a man who—with no prior experience —resurrected his family’s ancestral mill and ground wheat into flour. This chance encounter changed the course of the Moore family forever, and created a ripple effect that has enriched the lives of everyone who enjoys wholesome whole grains.