Our company NETASA (Norte Extremeña de Transformados Agrícolas S.A.), which is a family firm, was founded in 1975. More than three decades later, it is still holding onto the very pillars on which it was raised: to offer their customers the highest quality and most rigorous control in its Smoked Paprika Powder “La Chinata”.

Thanks to these premises, and after a selective process, the Guarantee of Origin “Pimentón de la Vera” chose us among its member companies. This award confirms “La Chinata” as a brand of quality and warranty.

The name “La Chinata” comes from the name of the inhabitants of the village (Malpartida de Plasencia) where the company founder, Florentino Oliva, was born. His children and grandchildren, three generations later, are still going on with his exciting work, providing small innovations that do not distort the traditional production process.

You can completely rely on a product made from the beginning to the end in its land of origin and subjected to many quality control tests from when the raw material is purchased from the farmers until it reaches our customers.