Tajín was born on December 23, 1985. A tasty blend of mild chili peppers, lime and sea salt, Tajín enhances the flavor of your fruits and veggies. Sold store to store, one bottle at a time, the very early stages of the product clearly marked a humble beginning.

Thanks to its great success in the Mexican market, the brand was first exported to the United States in 1993 as the authentic chili lime seasoning for Latinos and other communities.

The early 2000’s marked the renovation of Tajín’s brand image through innovative changes to its packaging and brand communications.This period also marked Tajín’s international export, as the brand expanded into Central America, Europe, Asia and Africa.

By 2012, Tajín expanded its marketing and communications efforts to cross-over into mainstream American stores and satisfy U.S. consumers’ receptive pallate of unique, international flavors.

Today, we are present in over 30 countries in the world and a leading brand in Mexico and the United States.

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